[23-Apr-2024 07:18:37 UTC] PHP Fatal error: Uncaught Error: Class 'Powerkit_Module' not found in /home3/wwwmaxdev/public_html/wp-content/plugins/powerkit/modules/class-powerkit-custom-fonts.php:12 Stack trace: #0 {main} thrown in /home3/wwwmaxdev/public_html/wp-content/plugins/powerkit/modules/class-powerkit-custom-fonts.php on line 12 {"id":267,"date":"2019-04-18T03:31:31","date_gmt":"2019-04-18T03:31:31","guid":{"rendered":"https:\/\/maxdev.com\/?p=267"},"modified":"2019-04-18T03:31:31","modified_gmt":"2019-04-18T03:31:31","slug":"8-e-commerce-web-design-tips-that-can-turn-your-visitors-into-customers","status":"publish","type":"post","link":"https:\/\/www.maxdev.com\/8-e-commerce-web-design-tips-that-can-turn-your-visitors-into-customers\/","title":{"rendered":"8 E-Commerce Web Design Tips That Can Turn Your Visitors Into Customers"},"content":{"rendered":"

Nowadays, e-commerce websites have become very common. Due to the proliferation of the internet and due to its ease of use, chances are you\u2019ve already visited and shopped from an e-commerce website when buying food, clothes, shoes, airline tickets \u2013 basically everything that you used to buy through stores. Regardless of what items are being bought, an <\/span>e-commerce website\u2019s design<\/span><\/a> plays a big role in making easy for consumers to buy stuff online.<\/span><\/p>\n

Internet users that have been around for more than a decade now have probably visited plenty of websites that are irritating to the eyes and is challenging to navigate, factors that lead visitors to close the window or visit a competitor\u2019s website. These internet users might also have already encountered sites that allow adding items to their cart efficiently, only to be faced with a checkout process that almost resembles a maze. Unfortunately, these e-commerce website design flaws still exist until today, which are turning customers away and making businesses lose more money.<\/span><\/p>\n

If you are planning to or are currently running a business, your website shouldn\u2019t just be aesthetically pleasing to the eye, <\/span>build your e-commerce website<\/span><\/a> that focuses on helping customers find what they want and buy items with ease. Keep in mind that the faster it takes for your customer to select and finalize their purchases, the more likely it is to convert into a sale. When you create your e-commerce website, keep the following tips in mind:<\/span><\/p>\n

1. Practice \u2018minimalism\u2019<\/span><\/h2>\n

Minimalist websites<\/span><\/a> are known for being straightforward and having lesser design elements. Because it has a clean, uncluttered look, these websites are constantly regarded as more visually pleasing that evokes trustworthiness than websites with complicated designs.<\/span><\/p>\n

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Agens homepage<\/span><\/a><\/p>\n

When designing a minimalist website, make sure that all pages are consistently using the same color palettes, fonts, and are effectively using white spaces. Texts and images should have ample breathing spaces while buttons must be clearly labeled. Minimalist design can also be regarded as \u201cless is more.\u201d If your website e-commerce is geared towards conversions, you should definitely explore minimalist design ideas for your business.<\/span><\/p>\n

2. Write easy to scan product descriptions<\/span><\/h2>\n

Having a complete and extensive product description for all your offerings is essential, especially if you\u2019re considering SEO factors that will help your website rank better in SERPs. However, if your goal is to sell to your customers, writing long product descriptions might not be the best idea.<\/span><\/p>\n

It has been found that most website visitors will <\/span>only read 20% of texts on any webpage<\/span><\/a>. This is probably because most online shoppers have already done their research separately and are already knowledgeable about the product they\u2019re looking for. For you to appeal to potential buyers, make your product descriptions easy to scan through by emphasizing key information. Another effective way is to utilize icons for recurring labels.<\/span><\/p>\n

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Source<\/span><\/a><\/p>\n

Together with concisely writing in short paragraphs, breaking up your content and creating a variation between font sizes and text boldness also helps your content to become easy to scan. <\/span><\/p>\n

3. Build your brand<\/span><\/h2>\n

In any business, establishing a brand is a key factor that differentiates small, easy-to-ignore businesses from businesses that your potential customers simply can\u2019t miss. And since we\u2019re talking about e-commerce here, a strong brand is all the more important. People would rather buy from brands they are familiar with that from an e-commerce business they know nothing about.<\/span><\/p>\n

Your brand will also help your business gain the trust of your potential customers, so you should put careful planning when <\/span>establishing your brand<\/span><\/a>. Keep in mind that a brand will play a significant role in what people will think about your business and will sometimes be a deciding factor for them to transact with your business or not.<\/span><\/p>\n

Defining your business\u2019 brand doesn\u2019t happen overnight. You should take your time and give careful thought when conceptualizing your brand. These questions might help you paint a picture of what you want your brand to become:<\/span><\/p>\n